Case Study

Brand for Community Led Homes North Yorkshire & East Riding

Community Led Homes North Yorkshire & East Riding is a service to enable and support community led housing projects throughout North Yorkshire and East Riding, through knowledge, signposting and connecting.

Community Led Homes approached Abell Design to deliver its branding. Community Led Homes required a selection of logo designs, colour schemes, fonts and social media graphics.

Abell Design’s previous research of community branding showed that hands are the most efficient method of communicating community efficiently. The shape of the houses had to foremost be recognisable as homes. While community build projects often don't produce typical British suburban-style homes, it was important to not specify a particular style of building. Finally, the logo being drawn in the Abell Design minimalist style was important, using only three lines for a complex piece of artwork. These lines connected the hands with the houses elegantly, just as Community Led Homes exist to make connections between people and their future homes.

The teal colour scheme was at the client's request. It needed to stand out from other organisations and projects, therefore using colour to create distinction was vital.

Finally, the font Museo Slab was implemented. The slab serifs provide structural stability for the lengthy name, and is a huge family with dozens of weights, perfect for a brand with comprehensive digital and print requirements.

We were proud to deliver a robust brand which will communicate with the public Community Led Homes’ services and values beautifully.

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