International business negotiators Encanto Consulting required a logo which would function as well in Asia as it would in York. We were excited to put our knowledge of Arabic calligraphy into practice.
Encanto means charm in Spanish, so the logo had to impress. While many different concepts were explored, including diamonds and wordmarks, a lowercase EC monogram was the clear winner. We started with some prior experience of writing Arabic calligraphy, therefore applied bezels and symmetry found in Arabic art.
The design of this logo started as fineliner on plain paper. Once a concept was decided upon, it was redrawn using long-nibbed brushes and chizel-tipped pens. By contrast, mechanical pencils, rulers and compass on isometric paper created a clinical feeling. Organic and geometric forms experimented with until a balance of weight, negative space and movement was perfected. Only after a design was complete on paper, would it be digitally rendered.
Abell Design is a brand and digital design studio in York. Creating beautiful brands for ambitious organisations. Say hello at firstname.lastname@example.org