The Grandparent Box needed friendly, fun branding and packaging design for its subscription gift box. They reached out to York graphic designer Abell Design to bring their ideas to life.
As 21st century grandparents don't fit into boxes, we avoided putting a cliched old lady on this one. A traditional Russian doll logo was enough to signify generational status without implying the grandparent's age nor sex.
A bow on the box forms a heart shape, as it is love that is exchanged when a box is gifted. The font Banda was selected for its thick stems, ensuring it will print on a cardboard box effectively. Its curved serifs provide an informal but not childish look. Finally, the yellow and grey colour scheme is fun, gender-neutral and was fitting as it is used in the branding of many international postal services.