Case Study

Print Marketing Design for XR Stories

XR Stories required a series of 14 postcards to profile their creative projects to distribute at academic conferences. Each postcard built on XRStories’ established brand and communicated their complex projects concisely. Each card performs independently and viewing the whole series wasn't required to create impact. While brand consistency was vital, there was room to flex uniformity of the cards. On the back of each card, a unique grey and black pattern was applied. This provides an individual character to each card, subtly differentiating them when displayed as a group.

The cards resulted in in attracting the right talent to work at XR Stories and the University of York's technology department.

Magazine Design for National Geographic Traveller

The making of much-loved travel magazine.

Abell Design is a brand and digital design studio in York. Creating beautiful brands for ambitious organisations. Say hello at grace@abelldesign.co.uk