XR Stories required a series of 14 postcards to profile their creative projects to distribute at academic conferences. Each postcard built on XRStories’ established brand and communicated their complex projects concisely. Each card performs independently and viewing the whole series wasn't required to create impact. While brand consistency was vital, there was room to flex uniformity of the cards. On the back of each card, a unique grey and black pattern was applied. This provides an individual character to each card, subtly differentiating them when displayed as a group.
The cards resulted in in attracting the right talent to work at XR Stories and the University of York's technology department.
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