Digital Campaign for International Summit
Branding for digital events is here to stay; how Abell Design tackled a multi-lingual digital campaign.
This digital summit was co-hosted by major players in food philanthropy; the Global Alliance for the Future of Food, EAT and the World Health Organization. The brief required Abell Design to create a single unified brand for their event.
To do this, we created plates from coloured rings; a brand asset used elsewhere in the event. These plates provided a flexible area to place images.
These photos were curated intentionally to represent participants of global food systems, which included farmers, school children and even breastfeeding babies.
The typography followed the brand standards set out by the Global Alliance for the Future of Food, which communicated clearly. This campaign was present on Facebook, Twitter and LinkedIn across several languages.